Touchpoints, key metrics, and analytics are not new concepts to web marketing. Measuring return on investment and key performance metrics are key to strategic business. Marketing teams are now connecting with users and generating leads through web platforms. These evolving functions need a role capable of supporting technologies for automation and analysis.
Web and mobile applications have raised the bar for product design and content reach. Technology bolsters an immersive 360 solution to concepts, bringing product experiences to new levels. Producing quality scheduled content is only the start. Segmenting experiences has increased with content marketing, bringing users together with horizontal markets.
“Instagram is about to change in a massive way. The photo and video sharing app is taking a page from Facebook and testing an algorithm based timeline.”
The organic timeline product phase of most social media has evolved into a wide user base approach. Now more than ever, is the trend of users moving to dark social, a large part in which are chat applications. Applications like Messenger, Whatsapp, and Kik are seeing a lot of new users. These companies are pivoting their platforms to specialize in the eCommerce bot movement.
“Since 2014, Facebook has made huge strides in the messaging space, acquiring Whatsapp for $19bn and building Messenger up to 900 million users worldwide.”
The development of mobile and virtual experiences is evolving at a fast pace. Producing content for these mediums is imperative for creating awareness in the niche segments. It is important to adapt to developing solutions that fit into these categories. Preparing collateral for new displays in various resolutions will make the experience unified across platforms.
The F8 conference announced that Facebook will enable the development of bots for Messenger. The platform will allow for integration that simplifies the browsing experience, continuing the conversation.
With leading innovations that transformed the technology of chat applications, from Workplace and Slack. It is no surprise that other SaaS applications are investing in ways to integrate the business. Continuously evolving marketing social models make adaptive strategies essential.
What is a Full-Stack Marketer?
The full-stack marketer is a combination of roles that establish and strengthen online/mobile products. Technology combined with marketing redefines how users find solutions. Providing experiences that connect users with influencers is a key step towards developing engagement on web platforms.
Providing the best solution comes from balancing an array of practices, hence the Full-Stack. Outsourcing optimization processes to consultants have begun to be replaced by unified marketing activities. Web development and marketing are more unified than ever in developing social user experiences.
The Top 3 Practices of Full-Stack Marketers
Full-Stack Marketers focus to enhance products, brand experiences and maintain audiences across many platforms. The roles of web marketer and web developer have begun to merge as one unified solution.
A cohesive proposition is a key to creating content, engaging audiences, and user experience. Having a multi-tool workflow enhances the positioning of the content, establishing a unified experience.
The top key focuses are:
Marketing Activities: Search Engine Optimization, Pay-Per-Click, Social Media, Email Marketing, Public Relations, and Business Development.
Creative: Copyrighting and Content Marketing.
- Advanced Creative: Web Design, Wireframing, Motion Graphics, and Video Production.
Technical: Analytics, A/B Testing, Sales Funnel Generation, HTML, CSS, and jQuery.
With the tools to see a branded product from start to finish, unifying the experience is key. Selling the solution becomes your competitive advantage when combining technology with marketing.
As technologies develop, the resources to create these endpoints are becoming increasingly user-friendly. Building a unified brand experience starts with a strategy and becomes an ongoing solution. Optimizing the business operations through web and social platforms is yet another advantage to the unified brand approach.
Maintaining internal platforms for the marketing process is an integral role of the Full-Stack Marketer. Communicating at a high level through project management platforms unifies strategy and execution. Knowing how to use and distribute technology to develop the business is just as important as external marketing.