The digital era has reigned tried and true as the most perceptive and in-depth construction of modern humanism. Exploring the vibrations of digital media, experiences, and for all that is the modern world of communication, social media.
Dividing and separating the production of digital goods, certain returns are bountiful. The alluding demand it seems has shaken the entry point of digital entities.
Intricately describing how one goes from editing photos to a graphic designer was the fiction of the early 2000s, where entrepreneurs becoming business shareholders is that of the coming century.
Defining moments in action is the rise of applications that narrow the skill gap in design, code, writing, and planning — mustering the boldness of functional dictation that encumbers the development of a single unified entity known in freelance; ‘The Gig Economy’.
The shared interests often fixate on cost advantages over quality, as quantity persists in coalesced value. When defining these paths, applications simplify how people make and produce digital goods. Now, becoming common in the entities of the recent future, from local business to developing startups, they become components of the cost equation.
What Is the Gig Economy?
According to Investopedia, “ In a [gig economy] temporary, flexible jobs are commonplace and companies tend toward hiring independent contractors and freelancers instead of full-time employees.”
The means of consideration:
- Variable necessity versus the cost of the good sold
- The fit of the products spectrum on demand in digital environments
With solutions like Fiverr & Envato, designs, videos, sounds, and templates become the initial phase of accumulation that empowers businesses to move forward quickly. Meaning as a freelancer, you are not only competing with others on level ground, but their past, and current work in different areas.
Sorting the future position of brands relies on the functionality of key players to process these requests — solving the rhythm of their function, and displacing the need for outsourcing multiple actors into the role of one. This is the job of the freelancer, becoming that in which is necessity, without creating that friction.
With the assertion of digital marketplaces from every angle of digital design to cloud computing the need for specialization, at least, the perceived function is the enumerating variable in which caters to the definition of professional solutions.
Building a brand usually requires an agency, a group of designers, marketers, and if you bring in a web presence, developers. Defining these moments in the interim state, ‘The Gig Economy’, you’ve come to find businesses settling for a one-person solution.
Specialization As A Form
According to Investopedia, “[Specialization] is a method of production whereby an entity focuses on the production of a limited scope of goods to gain a greater degree of efficiency.”
Specialization scales at the complexity of the product as the margin of the product itself enhances. Universally understood as a core business function, a practice of empowered individuals.
- Outputs as a fallacy, as the individual focuses their efforts across the board
- Specific unique segments defined as one, stratify the entire spectrum
Though one to one consistency can be admired, solving all the pieces takes talent and skill, often in the inflection of understanding the macro, there is very little room for creativity.
The headroom required for building this complex strategy takes years of experience where two, or three regularly skilled human layers can solve for that of one at the same cost.
Where this comes to prosper is the understanding of those looking to branch out into their core interest and passion as the individual surmises a core asset of a business with one function and goal at a singular cost.
Defining the initial construct of development of a brand, business, and goal — individuals can find themselves equipped to shape the experience around an establishing solution.
Knowing the Value of the Moment
Gripping these moments is the toughest component, as often interest is shared in hierarchies, these individuals will strive to find their position within an existing branch. Creating something entirely new is often a grave challenge, looking past the cost of capital is the sheer time of build-up.
Monetization of the core experiences is resolved when the timing is perfect for the experience itself, that being said, it is rare as a percentage of the whole, as it requires the skills with the price point of the individual doing the set work to align. Where this sale occurs, in ‘The Gig Economy’ is when your specialization is finally met with an interested party who values your take on the work.
The Interested Party + Capital for Expenditure / Your Work + (Your Version of That Work*Client Vision) = A Gig
Portfolios, presentations, free work, submissions, contacts, networking, and the hours of practice in between where you are honing your craft, for the sake of ‘the freelance project’. The enjoyment of becoming a freelancer seems very promising: taking your own time, working your own pace, finding your clients, though the marginal end, that which is found and not sought, is much more of a challenge than one presumes.
Established entities succeed because of precedence, time, knowledge, and understanding. Planned teams succeed on the same set of principles — outlined patterns of analysis, built to consider the equation of humans at work.
When Does Freelancing Become An Art?
Quantity freelancers succeed because of their low-cost and heavy market introduction. This will have you wondering when artistry succeeds, how these creators make money, once their passion becomes their job. You can look towards patterns of success to develop better awareness.
Patterns of success:
- Frequently receiving and maintaining a customer
- Working multiple spaces of a specific niche
- Developing additional considerations for work
Things to note are the timeline, fast, slow, developed or even splattered the solution has to be unique and specific each time. You have to be an artist with each stroke, with each passion, and with each pursuit.
Work hard, branch out, build templates, develop custom solutions, work fast, think first, speak soft, know your value, do all of it until you hit your stride — then do more.
The ‘The Gig Economy’ may be a freelancer’s dream, though it can quickly become a professionals downfall. Balancing and dividing the methods of market entry becomes a task in itself.
Identifying new ways, developing work for those experiences, and dividing time to fit them all in is its own job. Create a method that fits how you look to accomplish each step, follow that path with artistry, and you will find yourself developing a wonderful freelance business.